Branden On

Ottawa, Ontario Canada

Mountain Warehouse

Store Manager

• Directed high-level store operations leading to record-breaking sales, surpassing the $1 million in 12 month sales milestone for the first time ever
• Mentored a high-performing team to maintain consistent brand voice and service standards during a period of record-breaking growth
• Exceeded sales targets consistently while interacting with 200+ customers per day, using effective upselling, cross-selling, and customer needs analysis
• Ensured customer satisfaction and repeat sales by focusing on customer relationship-building and by proactively addressing customer concerns

Training Works

Multimedia Specialist

• Executed end-to-end production for 50+ hours of safety videos using motion animation, contributing to a 29% reduction in client’s workplace incidents
• Played a key role in securing $500K+ in funding by drafting and proofreading applications, ensuring the accuracy and client alignment of RFPs and proposals
• Created diverse media such as landing pages, one-pagers, white papers, case studies, and slide decks for distilling technical information for B2B clients
• Ensured 100% on-time delivery across concurrent projects by using Sharepoint, having created a streamlined and straightforward feedback and approval process

Neighbourhood Dance Works

Marketing & PR Coordinator

• Secured mainstream news coverage via 12+ national media contacts and designed marketing materials such as social media, brochures, and web media
• Created brochures, posts, and webpages to increase NDW event reach

Classic Hits Coast 101.1 FM

Promotions and Programming Coordinator

• Programmed 24 hours of daily music targeted to the radio station’s demographics, and organically integrated 35% Canadian content as required by law
• Produced high-level radio advertising for 20+ clients on the local and national level

Oni Food Co

Owner

• Scaled a shelf-stable food brand from concept to retail, achieving a 35% ROI in year one through targeted social media and Shopify optimization
• Drove sales of 1K+ units through a multi-channel strategy, including customer engagement at markets, online sales via Shopify, and a subscription service
• Built a customer base through in-person marketing and as well as implementing an effective online sales strategy using social media and email marketing

Concordia University

Teaching Assistant

• Assisted 30+ students in lab tutorials, marked quizzes and final assignments
• Provided detailed 1 on 1 instruction to students with sound software and hardware

UserTesting

Freelance UX Consultant

• Achieved and maintained a five-star rating providing feedback on over 100 web designs and prototypes for companies such as Airbnb, WestJet, and Walmart
• Effectively described issues and highlighted features using screen recording and live video conferencing software, working with the client directly

Freelance

Sound and Media Designer

• Wapikoni - Created six original soundtracks for use in workshop short films
• Mdex & Co - Produced 30+ chapters of high production value audiobook content
• snapcakes.co - Launched brand through logo design, website setup, brand strategy

CEED Concordia

Communications and Youth Advocacy Intern

• Produced a radio show with Radio Rupiny showcasing local success stories
• Directed production on video documentaries for each radio show guest; coached and involved team members new to media production in the process

Concordia University, Montreal, QC

English

French